1) The ad is very appropriate for the time period because it is pink, red, purple and white for Valentine’s Day. 2) The text is in front of a plain purple background which draws attention because the rest of the ad is very busy. 3) The brand (Lilly Pulitzer) draws attention because it is in pink cursive while the rest of the text is in a normal, white font. 4) The text as a whole says “Catch the Lilly Love bug”. 5) There is a variation of hearts on the left side of the image. 6) The hears are many different shapes and colors. 7) There is text written between the hearts that say things like, “Hugs and Kisses”, “Love”, “Yes”, “Ur Cute”, and “Lilly”. 8) There are two places where the ad writes out the brand name “Lilly”, in both the chaotic design on the left and the attention-grabbing font on the right. 9) The ad is split into two separate areas, which are separated by a change from chaotic design to a plain, purple background. 10) The red hearts stand out significantly in the design on the left because they are dark red while all of the other hearts are light purple, pink and white.
Another note is that this ad is very credible because of Lilly Pulitzer’s reputation. It is a well-known brand that is pretty expensive and their patters are very distinguishable. This adds to the ethos of the ad. It is probably directed at older teens and young 20-somethings because Lilly Pulitzer can be seen mostly on college campuses and sometimes in older sections of high school students as well.